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The brain’s ability to resist urges and delay gratification; often weakened by overstimulation.

Engaging in multiple pleasurable activities at once (e.g., eating junk food while scrolling on your phone), which amplifies dopamine release.

The specific combination of ingredients that delivers maximum pleasure and triggers dopamine release without causing fullness.

Foods engineered to have combinations of sugar, salt, and fat that make them especially appealing and hard to resist.

motor control is the brain’s ability to coordinate the body’s muscles to produce purposeful movement, like walking or typing.