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A learned behavior triggered by a stimulus, often built through repetition or emotional association.

The technique of combining multiple sensory experiences (e.g., crispy + creamy) to stimulate more intense reactions and prolong eating.

Foods that are industrially manufactured and contain artificial ingredients or refined sugars, fats, and additives.

A strong desire, often emotional or habitual, that is not always tied to real physical hunger.

Brain circuits responsible for reinforcing behaviours that are perceived as pleasurable or beneficial.