Digital Marketing

Digital Marketing (DM) includes all marketing activities that use electronic devices connected to the internet to engage with customers.

Given the nature of the online world, which is constantly evolving and expanding-new channels are developing with greater frequency, and audiences are continuously exploring new sources of online content-digital marketers must regularly assess and reassess digital marketing channels for their effectiveness and applicability in helping achieve the company's overall organizational goals and objectives.

Certification Levels Hierarchy

SMstudy Certified Digital Marketing AssociateSMstudy Certified Digital Marketing ProfessionalSMstudy Certified Digital Marketing SpecialistSMstudy Certified Digital Marketing Expert
Digital Marketing
Associate
Digital Marketing
Professional
Digital Marketing
Specialist
Digital Marketing
Expert
Prerequisite ExperienceNilNil3 years of work experience5 years of work experience
Prerequisite EducationNilPreferably SMstudy® Certified Digital Marketing AssociateStudy of all processes from SMstudy Guide – Digital Marketing book and 20 mandatory educational hours.Study of all processes from SMstudy Guide – Digital Marketing book, 40 mandatory educational hours and professional recommendation.
Online resources yes yes yes yes
Online Exam yes yes yes yes
Exam Format
  • Multiple choice
  • 40 questions
  • 60 minutes
  • Un-proctored exam
  • Multiple choice
  • 100 questions per exam
  • No negative marks for wrong answers
  • 120 minutes duration
  • Proctored online exam
  • Multiple choice
  • 140 questions per exam
  • No negative marks for wrong answers
  • 180 minutes duration
  • Proctored online exam
  • Multiple choice
  • 180 questions per exam
  • No negative marks for wrong answers
  • 240 minutes duration
  • Proctored online exam
Total Amount in USD$20$320$470$620

Contact Us for Discounts & Offers.

Sample Videos from the Digital Marketing Course

  1. 01DM-Digital_Marketing_Overview_Part1
  2. 02DM-Digital_Marketing_Overview_Part2
  3. 03DM-Digital_Marketing
  4. 04DM-Digital_Marketing_Channels
  5. 05DM-Evaluate_Digital_Marketing_Channels
  6. 06DM-Digital_Marketing_corporate_sales_branding_and_advertising_retail_marketing


Most Comprehensive Digital Marketing Certification Package - Training Course + Online Proctored Exam

(7 chapters, 258 video lectures, 174 chapter test questions, 7 study guides, Interactive case studies)

Chapter 1: Introduction

  • Digital Marketing Overview Part 1
  • Digital Marketing Overview Part 2
  • Introduction to Digital Marketing
  • SMstudy Guide?
  • Using SMstudy Guide
  • Certification Schema
  • Why use the SMstudy Guide
  • Early Models of Sales and Marketing
  • Fragmented New-age Marketing
  • Innovative Internet-Enabled Business Models
  • Sales and Marketing as a Continuum
  • Corporate Strategy and it relationship to Sales and Marketing
  • Components of Corporate Strategy
  • Aspects of Sales and Marketing
  • Marketing Strategy and Marketing Research
  • Digital Marketing, Corporate Sales, Branding and Advertising, …
  • Corporate Marketing Strategy
  • Digital Marketing
  • Digital Marketing Overview
  • Digital Marketing Channels
  • Planning and Developing Digital Marketing Channels: Process
  • Optimize Websites: Process
  • Optimize Mobile Channels: Process
  • Optimize Social Media: Process
  • Other Important Elements of DM Channels

Chapter2: Digital Marketing and its Channels

  • Understand Available DM Channels
    • Inputs Part 1
    • Inputs Part 2
    • Inputs Part 3
    • Inputs Part 4
    • Tools Part 1
    • Tools Part 2
    • Tools Part 3
    • Tools Part 4
    • Tools Part 5
    • Tools Part 6
    • Tools Part 7
    • Tools Part 8
    • Tools Part 9
    • Outputs
  • Evaluate DM Channels
    • Inputs Part 1
    • Inputs Part 2
    • Inputs Part 3
    • Inputs Part 4
    • Inputs Part 5
    • Inputs Part 6
    • Inputs Part 7
    • Tools Part 1
    • Tools Part 2
    • Tools Part 3
    • Tools Part 4
    • Tools Part 5
    • Outputs

Chapter 3: Plan and Develop DM Channels

  • Integrated DM Channel Plan, Website Metrics, Targets, andBudgets
  • Plan and Develop Website Channel
  • Integrated DM Channel Plan, Website Metrics, Targets, and Budgets
  • Selected Target Segments*, Allocated Budget*
  • Details of Competitive Products, Marketing Research Reports
  • Positioning Statement*
  • Existing Branding , Outputs of Marketing Strategy
  • Branding and Advertising, Marketing Research
  • Website Design Skills*, Emerging Technology Assessment
  • SEO Skills*
  • Competitor Website Analysis
  • Website Architecture Design
  • Website Creation Tools, Mock-ups
  • Meetings and Discussions* , Expert Insights
  • Plan and Develop Website Channel: Outputs
  • Plan and Develop Mobile Channel: Introduction
  • Integrated DM Channel Plan, Mobile Channel Metrics, Targets, and Budgets
  • Selected Target Segments , Allocated Budget*
  • Details of Competitive Products, Marketing Research Reports
  • Positioning Statement* , Existing Branding
  • Outputs of Marketing Strategy
  • Branding and Advertising
  • Web App Development
  • Marketing Research
  • User Personas and Use Cases*
  • Mobile Website Development* ,Create a Separate Mobile Site
  • Implement Responsive Design
  • Mobile App Development Skills*
  • Mobile App Development Methods, Native App Development
  • Cross-Platform Development
  • Competitor Mobile Site/App Analysis
  • Determine the right mobile app architecture
  • Meetings and Discussions*, Expert Insights
  • Plan and Develop Mobile Channel: Outputs
  • Plan and Develop Social Media Channel: Introduction
  • Selected Target Segments* , Allocated Budget*, Details of Competitive Products
  • Marketing Research Reports , Positioning Statement*, Existing Branding
  • Outputs of Marketing Strategy
  • Branding and Advertising, Meetings and Discussions*
  • Competitor Social Media Activity Analysis
  • Marketing Research , Emerging Technology Assessment
  • User Personas and Use Cases
  • Social Media Elements Selection*
  • Blogs, Discussion Forums
  • Professional Updates Sharing , Personal Updates Sharing
  • Audio-Visual Sharing, Others
  • Expert Insights
  • Content Creation and Distribution Plan, Created Social Media Presence*
  • Refined Metrics and Targets for Social Media Elements Performance

Chapter 4: Optimize Website

  • Overview of processes associated with Optimize Website
  • Various inputs, tools, and outputs of Optimize Website for Reach
  • Optimize Website for Reach – Input
  • Competitor Reach Analysis , Search Engine Ranking, Link Popularity
  • Visitor Activity and Profile, Identify New Keywords by Monitoring Keyword Mentions, Monitoring Social Websites
  • Search Engine Marketing (or SEM)
  • Advantages of Search Engine Marketing
  • Search Engine Advertising (or SEA), Choosing Relevant Keywords
  • Choosing the Relevant Geography and Time, Profiling the Audience, Testing Various Ads, Selecting Appropriate Ad Size, Customizing Language
  • Third-Party Advertising
  • Video Ads , Rich Media Ads
  • Remarketing Ads (or Retargeting Ads)
  • Native Advertising
  • Off-Page Search Engine Optimization
  • Key methods for optimizing off-page SEO -Submitting Website and Product Details to Search Engines , Submitting Website-to-Website Directories
  • Participating in Blogs and Discussion Forums
  • Participating in Social Media Channels, Gaining Business Reviews
  • Submitting Articles to Online Magazines, Local Listings
  • Online Press Releases, Submitting to Online Classified Sites
  • Online Public Relations
  • Common guidelines for writing an online press release, Newsworthy Content, Objective Tone, Standard Length, Story First, Detail Later
  • Backlinks , Contact Details, Adherence to the Specified Guidelines
  • Strategic Alliances with Online Marketplaces
  • Corporate Sales and Marketing
  • Meetings and Discussions
  • Optimize Website for Reach - Output
  • Optimize Website for Relationship
  • Created Website, Relationship Metrics and Targets for the Website
  • Customers Reached through the Website
  • Customer Feedback
  • Competitor Relationship Analysis
  • Website Analytics
  • Metrics can be analyzed by segmenting the visitor traffic data
  • Offers and Promotions
  • Useful and Interesting Content
  • Customer Feedback and Interviews
  • Website Editing, Corporate Sales and Marketing, Meetings and Discussions
  • Optimize Website for Relationship – Outputs
  • Optimize Website for Reputation
  • Created Website, Reputation Metrics and Targets
  • Customer Feedback, Presence on External Websites
  • Branding and Advertising ,Indexing on Popular Web Directories
  • Proactive Customer Feedback Collection and Analysis, Registration on Industry Association Websites
  • Website Analytics
  • Corporate Sales and Marketing, Meetings and Discussions
  • Online Public Relations, Brand Reputation Management, Press Releases, Press Releases
  • Interactive PR
  • Customer Support Systems
  • Referral Programs
  • Optimize Website for Reputation - Outputs

Chapter 5: Optimize Mobile Channel

  • Introduction: Optimize Mobile Channel
  • Optimize Mobile Site and App for Reach
  • Created Mobile Site
  • Created Mobile App
  • Metrics and Targets for Mobile Website Performance, Metrics and Targets for Mobile App Performance
  • Competitor Analysis, Mobile Site and App Analytics
  • Content Creation Expertise, Retail Marketing
  • Branding and Advertising
  • Search Engine Advertising
  • Bluetooth and Wi-Fi, Push Notifications
  • Short Message Service or SMS, Meetings and Discussions*
  • Optimize Mobile Site and App for Reach: Outputs
  • Optimize Mobile Site and App for Relationship: Introduction
  • Metrics and Targets for Mobile Website Performance, Metrics and Targets for Mobile App Performance
  • Metrics and Targets for Mobile App Performance
  • Customers Reached through Mobile Channel
  • Customer Feedback
  • Competitor Analysis
  • Mobile Site and App Analytics
  • Content Creation Expertise
  • Responsive Web Design
  • Mobile App Creation
  • Offers and Promotions
  • Meetings and Discussions
  • Optimize Mobile Site and App for Relationship: Outputs
  • Optimize Mobile Site and App for Reputation: Introduction
  • Metrics and Targets for Mobile Website Performance, Metrics and Targets for Mobile App Performance
  • Metrics and Targets for Mobile App Performance
  • Mobile App Sales and Downloads
  • Customer Feedback
  • Mobile Site and App Analytics
  • Proactive Customer Feedback Collection and Analysis
  • Meetings and Discussions
  • Mobile Site/Mobile App Customer Support
  • Optimize Mobile Site and App for Reputation: Outputs

Chapter 6: Optimize Social Media

  • Optimize Social Media for Reach: Introduction
  • Optimize Social Media for Reach: Inputs
  • Competitor Analysis
  • Advertising in Social Media
  • Retail Marketing & Participating in External social media
  • Content Creation Expertise
  • Meetings & Discussions
  • Optimize Social Media for Reach: Outputs
  • Optimize Social Media for Relationship: Introduction
  • Content creation & Distribution Plan
  • Social Media Relationship Data
  • Refined Metrics and Targets for social media elements
  • Customer Feedback
  • Competitor Analysis
  • Social Media Relationship Metrics Analysis
  • Retail Marketing
  • Social Media Campaigns
  • Content Creation Expertise
  • Offers and Promotions
  • Meetings and Discussions
  • Optimize Social Media for Relationship: Outputs
  • Optimize Social Media for Reputation: Introduction
  • Current Presence on Social Media
  • Refined Metrics and Targets for Social Media Elements Performance
  • Voluntary Customer Feedback
  • Existing Branding
  • Competitor Analysis
  • Branding and Advertising
  • Social Media Reputation Metrics Analysis
  • Sentiment Analysis for Monitoring Social Media
  • Guest Blogging (Inviting Guest Bloggers, Guest Blogging on External Sites)
  • Guest Blogging (Finding Guest Blogging Opportunities, Preparing to Pitch a Guest Post & The Best Times to Pitch a Guest Post)
  • Social Media Customer Support and Feedback Analysis
  • Meetings and Discussions
  • Optimize Social Media for Reputation: Outputs

Chapter 7: Other Important Elements of DM

  • Other Important Elements of DM Channels
  • Overview
  • E-Mail marketing software
  • E-Mail list or database
  • E-Mail content and frequency
  • Types of E-Mail marketing
  • Low cost & Speed of Execution and Fast, Robust tracking
  • Ease of creation, Call to action Responsiveness & Ease of Tracking
  • Segmentation, Personalization, and Testing of Offers, Ease of sharing & Return on Investment
  • Important Metrics of E-mail Marketing
  • Digital Marketing Targets
  • Digital Marketing Metrics (Visits, Page views, Traffic sources & Referral sites)
  • Digital Marketing Metrics (Bounce rates, exit pages, keywords & Ex)
  • Web Analytic tools
  • Mobile Analytics
  • Social Media Analytics
  • Search Marketing
  • Search Engines
  • Key SEM Metrics
  • Introduction
  • Social Network Marketing
  • Video Marketing
  • Image Marketing
  • Blogs for Business
  • Affiliate Marketing
  • Overview
  • Type of Search Engines
  • Human-Edited Web Directories
  • Benefit of SEO
  • On-Page Optimization - Creation of Unique, Accurate Page Titles and Proper Meta Tag Descriptions
  • On-Page Optimization - Optimization of URLs and Ease of Navigation
  • On-Page Optimization - Optimization of Content, Anchor text and Optimization of Images and Videos
  • On-Page Optimization - Use of Heading Tags, robots.txt and Creation of Mobile Site
  • Off-Page Optimization

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