[spacer height=”-50px”]Marketing Research Fundamentals


SMstudy® Certified Marketing Research Fundamentals course is tailored to help anyone interested to know about various marketing research methods; learn about key concepts in marketing research as defined in the SMstudy®Guide; and to get a basic understanding of how Marketing Research framework helps to conduct Marketing Research and to analyze Sales and Marketing data. This course is included as a part of Free Subscription. The purpose of the SMstudy® Certified Marketing Research Fundamentals exam is to confirm you have basic understanding of the Marketing Research aspects. On passing the exam, you will be accredited as “SMstudy® Certified Marketing Research Fundamentals”. You will also be provided with 10 PMI approved PDUs.

Certification Prerequisites Target Audience Cost of Exam
Experience Education
SCMR-F Nil Nil Anyone interested to know more about sales and marketing $20

Marketing Research Fundamentals Brochure

Course brochure

Course Overview

35+ High Quality Videos

High quality, interactive, and engaging online videos teach each chapter and knowledge area. All course videos are prepared and presented by industry experts.

2+ Helpful Study Guides

Study guides for each chapter cover key concepts in all knowledge areas. These are also available in downloadable formats that can be accessed whenever needed.

32+ Test Questions

Practice tests for each chapter help students gauge their preparedness. You even have the flexibility to select the number of chapter test questions you want to attempt.

77+ Terms and Definitions

Important terms and concepts for all chapters and knowledge areas are included. You can also use these terms as a collection of flashcards for practice and review.

10+ PMI Approved PDUs

PMI approved PDUs for continuing certification requirements as set by PMI ensure that the certified professional’s competencies are up to date and relevant.

2+ Illustrative Case Studies

Interesting and illustrative case studies present real-life scenarios ensuring effective learning. These case studies are fun to solve and provide great insights at the same time.

Mobile App

Access courses in all formats anytime, anywhere through our innovative mobile app and enjoy the same learning experience that you get online.

Progress Tracking

Track your progress in any course and chapter online or on mobile app and continue from where you left off.

Audience Profile

Anyone interested in knowing more about Marketing Research can take up this course and exam for free.


There is no formal prerequisite for this course.

Exam Format

  • Multiple Choice
  • 40 questions for the exam
  • One mark awarded for every right answer
  • No negative marks for wrong answers
  • 30 questions need to be answered correctly to pass
  • 60 minutes duration
  • Online unproctored exam

How to Apply

  • Fill in the required details at the Foundation level certifications.
  • Login and access the course. The online course includes:
    • Videos of important concepts
    • Study guides, chapter tests
    • Glossary of important terms (Phone app)
  • Take an unproctored 40-question online exam. Answer 30 out of 40 questions correctly and get recognized as “’SMstudy® Certified Marketing Research Fundamentals”.
  • Your name will be added to the SMstudy Certification Registry.
    Sample course completion certificate.

Get this certification in just: $20