[spacer height=”-50px”]Marketing Research Fundamentals
SMstudy® Certified Marketing Research Fundamentals course is tailored to help anyone interested to know about various marketing research methods; learn about key concepts in marketing research as defined in the SMstudy®Guide; and to get a basic understanding of how Marketing Research framework helps to conduct Marketing Research and to analyze Sales and Marketing data. This course is included as a part of Free Subscription. The purpose of the SMstudy® Certified Marketing Research Fundamentals exam is to confirm you have basic understanding of the Marketing Research aspects. On passing the exam, you will be accredited as “SMstudy® Certified Marketing Research Fundamentals”. You will also be provided with 10 PMI approved PDUs.
|Cost of Exam
|Anyone interested to know more about sales and marketing
Marketing Research Fundamentals Brochure
35+ High Quality Videos
2+ Helpful Study Guides
Study guides for each chapter cover key concepts in all knowledge areas. These are also available in downloadable formats that can be accessed whenever needed.
32+ Test Questions
77+ Terms and Definitions
10+ PMI Approved PDUs
2+ Illustrative Case Studies
Anyone interested in knowing more about Marketing Research can take up this course and exam for free.
There is no formal prerequisite for this course.
- Multiple Choice
- 40 questions for the exam
- One mark awarded for every right answer
- No negative marks for wrong answers
- 30 questions need to be answered correctly to pass
- 60 minutes duration
- Online unproctored exam
How to Apply
- Fill in the required details at the Foundation level certifications.
- Login and access the course. The online course includes:
- Videos of important concepts
- Study guides, chapter tests
- Glossary of important terms (Phone app)
- Take an unproctored 40-question online exam. Answer 30 out of 40 questions correctly and get recognized as “’SMstudy® Certified Marketing Research Fundamentals”.
- Your name will be added to the SMstudy Certification Registry.
Sample course completion certificate.
Get this certification in just: $20