[spacer height=”-50px”]Marketing Research Professional


SMstudy Certified Marketing Research Professionals are facilitators who ensure that well-planned marketing research methods are in place to measure factors that can help drive better corporate decision-making, and in turn more decisive marketing actions. Marketing Research can be conducted for any other Aspect of Sales and Marketing. SMstudy Certified Marketing Research Professional will be able to test multiple marketing hypotheses in order to better understand consumer behavior, finalize product features, define metrics for measuring marketing efforts, and track and improve marketing activities.

Successful candidates will be awarded the SMstudy Certified Marketing Research Professional certification by SMstudy after passing the certification exam.

Certification Prerequisites Target Audience Price 
Experience Education
SCMR-P Nil Preferably SMstudy® Certified Marketing Research Fundamentals Anyone who is interested in becoming a Sales and Marketing Professional  $300

Marketing Research Professional Brochure

Course brochure

Audience Profile

This certification is appropriate for anyone who is interested in becoming a Marketing Research Professional.


There is no formal prerequisite for this certification. However, it is preferable to complete the SMstudy® Certified Marketing Research Associate and study the recommended processes from the SMstudy Guide – Marketing Research book before applying for the SMstudy® Certified Marketing Strategy Professional. All the required resources are provided as part of the online certification course.

Exam Format

  • Multiple Choice
  • 100 questions per exam
  • No negative marks for wrong answers
  • 120 minutes duration
  • Proctored online exam

How to Apply

  • Register for the SMstudy® Certified Marketing Research Professional Certification.
  • Pay the certification & exam fee. You need to submit relevant documents (if required).
  • Access the online course and take the exam
    • Access the online course on ‘SMstudy® Certified Marketing Research Professional’.
    • Schedule the two hour proctored exam.
    • SMstudy verifies the application; confirms the exam date & time.
    • Take the two hour proctored exam online.
  • Upon successful completion of the exam get an online certificate.
    • Your name will be added to the SMstudy Certification Registry.
    • The physical certificate will be shipped to you.
    • If unable to pass the exam, you can schedule again and take a maximum of two free exam retakes.