[spacer height=”-50px”]Digital Marketing Specialist


SMstudy Certified Digital Marketing Specialists are facilitators who ensure that who ensure that well-planned digital marketing strategies are in place to satisfy the targets set by the Marketing Strategy. SMstudy Certified Marketing Strategy Specialist will be able to define all marketing activities that use electronic devices connected to the internet to engage with customers (e.g., computers, tablets, smartphones). SMstudy Certified Digital Marketing Specialists will also be able to plan and develop, optimize all the available digital marketing channels that will effective for achieving the objectives defined for a product.
Successful candidates will be awarded the SMstudy Certified Digital Marketing Specialist certification by SMstudy after passing the certification exam.

Certification Prerequisites Target Audience
Experience Education
SCDM-S 3 years of work experience Study of all processes from SMstudy Guide – Digital Marketing book and 20 mandatory educational hours. Sales and Marketing Professionals

*Pass Rate for the SMstudy Certified Marketing Strategy Specialist examination indicates the percentage of candidates passing the exam in the first attempt who attempted all the questions.

Exam Format

  • Multiple choice
  • 140 questions per exam
  • No negative marks for wrong answers
  • 180 minutes duration
  • Proctored online exam

Audience Profile

This certification is appropriate for Sales and Marketing Professionals who are interested in becoming a Marketing Strategy Specialists.


The candidate should have minimum of 3 years work experience. It is preferable to complete the SMstudy® Certified Digital Marketing Professional certification and study all processes from the SMstudy Guide — Digital Marketing book before applying for the SMstudy® Certified Digital Marketing Specialist certification. It is also mandatory to gain 20 mandatory educational hours by attending Digital Marketing Specialist training provided by a SMstudy approved Authorized Training Partner (A.T.P.)

How to Apply

  • Register for the SMstudy® Certified Digital Marketing Specialist Certification.
  • Pay the certification course & exam fee. You need to submit relevant documents (if required).
  • Access the online course and take the exam
    • Access the online course on ‘Digital Marketing’.
    • Schedule the three hour proctored exam.
    • SMstudy verifies the application; confirms the exam date & time.
    • Take the three hour proctored exam online.
  • Upon successful completion of the exam get an online certificate.
    • Your name will be added to the SMstudy Certification Registry.
    • The physical certificate will be shipped to you.
    • If unable to pass the exam, you can schedule again and take a maximum of two free exam retakes.