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Chapter 3 explains why habits stick. Every habit runs through four steps—cue → craving → response → reward. This friendly guide shows how each step works, why anticipation drives action, and how to spot weak links in your own loop. Includes simple, real‑life examples and a 5‑minute worksheet to map your next habit.
Good habits can fail when our story gets outdated. This article shows how beliefs shape behavior, how to gather evidence for a new identity, and how to stay flexible so you don’t get trapped by an old label. Includes a review ritual and a 2‑minute action.
Chapter 2 explains why habits and identity feed each other. Instead of asking “What result do I want?”, ask “Who do I want to be?” Then use tiny actions to cast votes for that identity. This article gives you a quick model, friendly examples, and a 5‑minute starter.
Most people quit in the “valley of disappointment,” when effort is high but results look flat. This article explains the Plateau of Latent Potential in simple terms, shows how to measure the right things, and gives you a light plan to stay consistent until results appear.
Chapter 1 opens with a powerful idea: small improvements, repeated, become huge results. This article explains “1% better,” the British Cycling example of marginal gains, and five simple ways to apply the idea at work and in daily life—without relying on motivation.
