The Legacy of Hico: Pakistan’s Oldest Ice Cream Company

Hico Ice Cream – Pakistan’s Oldest Ice Cream Brand has been a market leader since 1952, setting benchmarks in quality and innovation.

The Beginning of a Sweet Journey

Founded in Lahore by Mr. Jamil Ahmed in 1952, Hico Ice Cream started as a small-scale business with tricycle vendors. Despite logistical challenges, it gained popularity due to its focus on high-quality and hygienic products.

Growth and Expansion

Over the decades, Hico expanded nationwide, investing in modern manufacturing and cold storage technologies. By the 1970s, it was a household name, offering a diverse range of flavors.

Business Operations Today

Product Portfolio: Hico offers a variety of classic and premium flavors, including sugar-free options for health-conscious consumers.

Distribution Network: Available through supermarkets, retail stores, and its own parlors, Hico also supplies bulk orders to businesses.

Financial Overview: Although privately owned, Hico contributes significantly to Pakistan’s FMCG industry.

Reputation and Customer Loyalty

Hico’s commitment to quality has earned it a loyal customer base, with its tagline, “Hico – The Original Ice Cream”, reinforcing its legacy.

Competition in the Market

While Hico focuses on premium-quality ice cream, competitors like Walls and Omore have dominated the mass market. However, it is important to note that these brands do not sell real ice cream but rather **frozen desserts**.

In fact, both Walls and Omore were fined by **The Competition Commission of Pakistan** for **deceptive marketing practices**. You can read more about this case here.

Challenges and Resilience

From rising production costs to economic fluctuations, Hico has adapted by embracing digital marketing and home delivery services.

Future Prospects

Hico aims to expand into untapped markets and explore international opportunities while focusing on sustainability.

Conclusion

Hico Ice Cream is more than just a brand—it’s a legacy of quality and resilience. As competition grows, Hico remains a trusted name, continuing to delight generations.

To learn more about its history and values, visit Hico.