[spacer height=”-50px”]Marketing Strategy Specialist


SMstudy Certified Marketing Strategy Specialists are facilitators who ensure that well-planned marketing strategies are in place to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies. Marketing Strategy is one of the most crucial Aspects of Sales and Marketing. SMstudy Certified Marketing Strategy Specialists will be able to define a product or brand’s unique value proposition, target markets, and strategies to connect with defined audiences. SMstudy Certified Marketing Strategy Specialists will also be able to specify the overall pricing and distribution strategies of the product or brand, and outline the objectives, metrics, and budgets for all marketing activities.

Successful candidates will be awarded the SMstudy Certified Marketing Strategy Specialist certification by SMstudy after passing the certification exam.

Certification Prerequisites Target Audience Price
Experience Education
SCMS-S 3 years of work experience Study of all processes from SMstudy Guide – Marketing Strategy book and 20 mandatory educational hours. Sales and Marketing Professionals $450

Marketing Strategy Specialist Brochure

Course brochure

Audience Profile

This certification is appropriate for Sales and Marketing Professionals who are interested in becoming a Marketing Strategy Specialists.


The candidate should have minimum of 3 years work experience. It is preferable to complete the SMstudy® Certified Marketing Strategy Professional and study all processes from the SMstudy Guide — Introduction and Marketing Strategy book before applying for the SMstudy® Certified Marketing Strategy Specialists. It is also mandatory to gain 20 mandatory educational hours by attending Marketing Strategy Specialist training provided by a SMstudy approved Authorized Training Partner (A.T.P.)

Exam Format

  • Multiple Choice
  • 140 questions per exam
  • No negative marks for wrong answers
  • 180 minutes duration
  • Proctored online exam

How to Apply

  • Register for the SMstudy® Certified Marketing Strategy Professional Certification.
  • Pay the certification course & exam fee. You need to submit relevant documents (if required).
  • Access the online course and take the exam
    • Access the online course on ‘SMstudy® Certified Marketing Strategy Specialist’.
    • Schedule the three hour proctored exam.
    • SMstudy verifies the application; confirms the exam date & time.
    • Take the three hour proctored exam online.
  • Upon successful completion of the exam get an online certificate.
    • Your name will be added to the SMstudy Certification Registry.
    • The physical certificate will be shipped to you.
    • If unable to pass the exam, you can schedule again and take a maximum of two free exam retakes.


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