[spacer height=”-50px”]Marketing Research Specialist


SMstudy Certified Marketing Research Specialists are who ensure that well-planned marketing research methods are in place to measure factors that can help drive better corporate decision-making, and in turn more decisive marketing actions. SMstudy Certified Marketing Research Specialists will be able to demonstrate how marketing research findings can help the marketing team conceptualize and finalize product features and other components of a company’s Marketing Strategy and also test multiple marketing hypotheses in order to better understand consumer behavior, finalize product features, define metrics for measuring marketing efforts, and track and improve marketing activities.

Successful candidates will be awarded the SMstudy Certified Marketing Research Specialist certification by SMstudy after passing the certification exam.

Certification Prerequisites Target Audience  Price
Experience Education
SCMR-S 3 years of work experience Study of all processes from SMstudy Guide – Marketing Strategy book and 20 mandatory educational hours. Sales and Marketing Professionals  $450

Marketing Research Specialist Brochure

Course brochure

Audience Profile

This certification is appropriate for Sales and Marketing Professionals who are interested in becoming a Marketing Research Specialists.


The candidate should have minimum of 3 years work experience. It is preferable to complete the SMstudy® Certified Marketing Research Professional certification and study all processes from the SMstudy Guide — Marketing Research book before applying for the SMstudy® Certified Marketing Research Specialist certification. It is also mandatory to gain 20 mandatory educational hours by attending Marketing Research Specialist classroom training provided by a SMstudy approved Authorized Training Partner (A.T.P.)

Exam Format

  • Multiple Choice
  • 140 questions per exam
  • No negative marks for wrong answers
  • 180 minutes duration
  • Proctored online exam

How to Apply

  • Register for the SMstudy® Certified Marketing Research Specialist Certification.
  • Pay the certification course & exam fee. You need to submit relevant documents (if required).
  • Access the online course and take the exam
    • Access the online course on ‘SMstudy® Certified Research Strategy Specialist’.
    • Schedule the three hour proctored exam.
    • SMstudy verifies the application; confirms the exam date & time.
    • Take the three hour proctored exam online.
  • Upon successful completion of the exam get an online certificate.
    • Your name will be added to the SMstudy Certification Registry.
    • The physical certificate will be shipped to you.
    • If unable to pass the exam, you can schedule again and take a maximum of two free exam retakes.